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RFP Checklist: How to Develop an A/V Services RFP for your event

March 01, 2018 Author: admin Category: Event Planner Tips, Event Production Tips  0 Comments

For meeting and event planners new to working with audiovisual services, it’s often hard to know what you need. You have a good idea in your head of what you’d like the event to look like, the material you want to share, and how the speakers should be presented.  But translating that into a service order can be nerve-wracking- you don’t want to forget anything vital!

First of all, you’ll want to provide your company background, the purpose for the meeting, venue details, and equipment requirements for each location and segment of your meeting. But going beyond this, you also want to make sure that the A/V company or event production company you choose has the equipment and expertise to handle your request. That’s why we’ve come up with this checklist- we hope it will be helpful when you’re putting out an RFP for your next event!


Want to make this checklist your own? Email for an editable version that you can use to make all of your future RFPs more comprehensive, so you’ll get better bids!

3 reasons to bring your own A/V team for a hotel event

February 26, 2018 Author: admin Category: Getting Technical with Event A/V  0 Comments

It’s a little known secret in the meetings and conventions industry: meeting planners don’t have to use the hotel’s in-house provider for their audiovisual needs when holding an event. Major convention hotels have in-house providers, outside companies who keep equipment at the hotel for use during meetings, and many think these companies have a monopoly on A/V for hotel events. But that’s just not true. As a meeting planner, you have the choice of your own A/V provider and can select one of your own for equipment rental, A/V production, and stage management. When you work with Technisch Creative, we help you determine your requirements so you can decide whether the in house A/V or an outside company is the best option for you.

Reason 1: Modern Technology.

Many in-house systems are dated and well-worn, with uncertain reliability. Just because a microphone and PA or projector is convenient for the A/V company to set up, doesn’t mean it’s the best choice for your event. Often times the maintenance schedule of the in house equipment is not as current as an outside company with quality control processes in place. At Technisch Creative, we invest in the latest technology for our clients, so we can bring in the best equipment to execute the job with the highest standards.

Reason 2: Service. 

Generally speaking, in house A/V companies exist for the meeting planner’s convenience. Their model is to provide easy access to the most commonly used pieces of equipment. The model of an outside A/V company is to provide the equipment you need to do the job right. At Technisch Creative, we take the time to understand the goals and objectives of the event and we plan accordingly. We become part of your team. When something glitches, we’ve got your back!


Reason 3: Value.

It’s hard to make a decision on numbers alone. Often times, the in house company has a higher retail price of the equipment rentals, but can offer added benefits like free wifi or rigging fees. An outside A/V company can offer added benefits, as well, that may not appear as a line item. Include services can vary from creative design work, stage management, and directing the show. When you are evaluating supplier contracts, consider the value of piece of mind and working with a team you trust.

Technisch Creative at The Special Event Conference in New Orleans

February 14, 2018 Author: admin Category: Technisch Creative Behind the Scenes  0 Comments

Take a look at Technisch Creative in action at The Special Event Conference and Tradeshow. The Special Event (TSE) is an annual gathering of event planners, designers and producers from all over the world. We were privileged to lead the production for the Opening General Session, chaired by Nicole Bernardi and Brad Wilson, the Gala Awards, chaired by Scott Frankel, and Michael Cerbelli’s: The Hot List, chaired by our own Heidi Brumbach, CMP. The Technisch Creative team worked closely with the Informa staff to manage all the logistics of the production, in addition to providing the sound, lighting, and video equipment for the event.

Heidi Brumbach, CMP, CEO of Technisch Creative, has served five times as an Event Chair for the conference. She continued this role in 2018, as well as serving as the technical producer for the general sessions, bringing a crew of 20 Technisch Creative team members.

The presentation featured 3 large screens to span over 100′ and scenic pieces provided by Atomic Design, Inc., which became projection surfaces for 3D video mapping. We worked with content producers from Innovative Entertainment at the Opening General Session and Animatic Media for the Gala Awards (both pictured below) . We combined rear projection utilizing stacked Epson laser projectors for the main screens, and 20k Barco projectors on the front projection for the mapped content. The result was a bright, vibrant and sharp picture.

Our amazing video crew, lead by Robert Carson, integrated a 9th projector and 7 additional media sources for showcases during Michael Cerbelli’s: The Hot List, an annual feature that introduces top entertainment acts and products for events.

Overall, the sessions showcased the expertise of seasoned professionals from more than 40 sponsors under the direction of Technisch Creative. Over 2000 meeting and event industry professionals attended with a critical eye, collecting ideas for their own events. We were thrilled with the outcome and look forward to next year in San Diego!

Power Play Part 2



Ok, now down to what event planners really want to know, what does all this Power stuff mean to me? In Part 1 of the Power blog, we  touched on three-phase power. I’m sure you’ve had people tell you “I need a 200 Amp, three-phase, 220 service.” This means you will need three hot conductors at 110 Volts, capable of carrying a maximum of 200 amps on each phase, or leg. (A phase is also referred to as a leg, which is a single hot conductor.) The electrician will run cables from the service panel on the back wall (the one with the big Frankenstein-looking lever), to the distro. The distro will have breakers with amperage values, normally 20 to 50 amps. We achieve the 220 Volts by adding two of the legs together. The plug we use will have two hot legs, a neutral, and a ground. Any higher voltage is beyond the scope of this article and will be ignored. Now all we have to do is make sure we’ve used the equation for power to calculate our load (in amps), and we can connect our gear with relative ease and piece of mind.

At this point, a demonstration of the power equation would probably be in order. Let’s look at the real world and do a calculation using an ordinary household light bulb.

Example:         How much current (in amps) will a 120V 60W light bulb draw?

Using the power equation, we know that:

W = V x A      where W = 60W

V = 120V

With simple algebra, solving for A becomes:

A = W ÷ V

A = 60 ÷ 120

A = .5 Amps

Our household light bulb draws half an amp.

This may seem like an oversimplification, but it really is that simple. All electrical and electronic gear will have at least two, if not all three of the necessary variables marked on its case to calculate the load for that piece of gear. Add all of your loads together, and that is the size of service you need to order. By the way, make sure you leave yourself at least twenty percent for headroom. If you have a 20 Amp breaker, don’t exceed a 16 Amp load. From our example above, that’s the equivalent of 32 bulbs.

By having a basic understanding of power, the event professional becomes something of a “power” as well. You will be able to speak with confidence and authority at your next pre-con. Who knows, you might even show up the tech geeks. Good luck and never be afraid to ask a qualified electrician or technician for help if you don’t understand any of the concepts we’ve covered today. You can send an email to if you would like to discuss this subject in more detail.

Class dismissed.

Power Play Part 1

February 04, 2018 Author: admin Category: Event Planner Tips, Event Production Tips, Getting Technical with Event A/V  0 Comments

When pre-production planning turns to the subject of power, lots of folks suddenly remember that they accidentally left the oven on, and need to go home before the house explodes. Why the sudden jog of the memory? The fact of the matter is power can be scary.

We’ve all managed to stick our finger into an electrical outlet as a kid, and most of us still remember that experience. While we weren’t seriously injured, the shock we felt left a lasting impression on our brains for the rest of our lives. It’s time to stop demonizing power and put it into terms and a perspective that most industry professionals can easily understand. This may get a bit technical, but will make sense in the end.

Let’s start with power in the broadest sense. According to the American Heritage Dictionary, power is defined as the product of the effective values of the voltage and current with the cosine of the phase angle between current and voltage in an alternating-current circuit. Huh? Let’s make up our own definition and say power is the electricity we use to make our electronic stuff work.

There are two forms of electricity, alternating current and direct current, or AC and DC. Direct current is used primarily for electronic circuits and battery powered devices, which we will assume don’t apply to our discussion. We are left working with alternating current.

Anyone who has ever plugged an appliance into an outlet is accustomed to working with 110 outlets, but how many of us know how those little plugs get electricity, or what 110 even means?

In any electrical system, there is a minimum of three separate conductors. There’s a “hot”, a neutral, and a ground. The hot is the positive electric charge, for our purposes 110 volts. The neutral is just that, neutral, meaning it has a net electric charge of zero. See also Switzerland. The ground is a point of zero potential. This is often times the literal ground outside your building, sometimes referred to as the earth ground. If you hear someone refer to a single-phase service, this is what they mean.

When talking about a three-phase system, we have three hot conductors, a neutral, and a ground. In our business, the three-phase system is preferable, for reasons we will later explore.

When working with three-phase systems, there will be some sort of distribution box, or “distro”, which breaks out into the individual circuits. The distro will have breakers and various plugs for each circuit. Each conductor will have a distinct color, and in the United States, hot conductors are black, red, and blue. The neutral is always white, and the ground always green. The Europeans do things differently, so make sure whoever is working with the distro is familiar with current European standards.

Now that we’ve established some basics, we can get into more technical matters. Don’t fret, though. The practical stuff is coming right after the theory. Keep thinking of your happy place and this will be a breeze.

In 1827, Georg Simon Ohm (1789-1854) published his book, Die galvanische Kette, mathematisch bearbeitet, which spells out Ohm’s complete theory of electricity. Today, Ohm’s Law is one of the most important fundamental equations in electrical physics. By examining the basics of Ohm’s Law and related equations, we can more easily understand why plugging those extra lights into that one circuit pops the breakers.

Ohm’s Law focuses on current, voltage, and resistance. Current is the flow of an electric charge, measured in amperes, or amps (I or A). Think of current as the amount of water flowing through a hose. Voltage is electrical potential, or potential difference, measured in volts (V). Voltage would be the water pressure in our theoretical hose. Resistance is the opposition of a body or substance to current passing through it, resulting in a change of electrical energy into heat or another form of energy, measured in ohms (R). This would be the size or diameter of said hose.

Ohm’s Law is the relationship among voltage, resistance, and current in a circuit. The actual equation is I = E ÷ R. That’s great, but you’re wondering how this applies to figuring out the size and number of circuits to make sure the extra bar you ordered will work properly. In reality, it doesn’t apply.

The equation for power, though not actually part of Ohm’s Law, is related, and is defined as W = V x A (Think: West Virginia). “Hold on a minute,” you say. “Where’d that W come from in the new equation, and what does it mean?”

The W in the equation for power represents, wait for it, Power. Power is the energy used to do the work when an electrical current is made to flow through a load resistance, and is measured in watts (W). The load is whatever we happen to be plugging in at the time, nothing more. This is how fast the water is running through that same hose we were talking about earlier.

Okay, take a deep breath and relax. You’ve just learned more about power in a few minutes time than most people will learn in a lifetime. We hope you’ve enjoyed this introduction to Power, and if you’d like to find out about the practical side of Power for event planners, please check out Power Play Part 2!