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Women in Event Production: Heidi Brumbach

April 19, 2018 Author: admin Category: Event Production Tips, Women in Event Technology  0 Comments

Today we start our new series, taking a look at the powerhouse women working in the technical side of events. And who better to kick off the series than our very own CEO, Heidi Brumbach? We sat down with Heidi to learn more about her experience.

How did you get started in the industry?

I grew up a dancer. I was lucky enough to work professionally in some great productions that exposed me to some very advanced technology. I also worked in venues with practically NO technology! But I learned production from both experiences.

What has been your biggest challenge as a woman in production?

I’ve had times when crew members that don’t know me assumed I couldn’t be in charge, because I’m a girl. It’s been a long time since I’ve gotten that vibe, so maybe times have changed!

How do you think women have an advantage in the technical world?

As a woman, I think I’m more approachable to a lot of meeting planners than some of the techs. Having a CMP helps, too 😉

What is your favorite tech tool?

My iPhone! I couldn’t live without it.

What advice can you give to young women who would like to begin a career in production?

Always learn. Keep your eyes open and watch how things are done. Get your hands dirty and be prepared to do some heavy lifting. Never wait for someone to do the hard work for you.

 

 

Women in Event Technical Production

April 13, 2018 Author: admin Category: Slide  0 Comments

We’ve all heard it at an event: “Call the A/V Guy!” Even in the female-dominated field of events, there’s an unspoken assumption that the people handling the technical side of an event will be male. Whether it’s due to a lack of female mentors in the field, low emphasis on technical production in university hospitality programs, or just a lack of visibility, we’d like to change that. We’re inspired by female leaders in event technical production who take it to the next level. Are you a woman in event technology? Contact us to share your story!

Contact info: Heidi Brumbach

heidi@technischcreative.com

RFP Checklist: How to Develop an A/V Services RFP for your event

March 01, 2018 Author: admin Category: Event Planner Tips, Event Production Tips  0 Comments

For meeting and event planners new to working with audiovisual services, it’s often hard to know what you need. You have a good idea in your head of what you’d like the event to look like, the material you want to share, and how the speakers should be presented.  But translating that into a service order can be nerve-wracking- you don’t want to forget anything vital!

First of all, you’ll want to provide your company background, the purpose for the meeting, venue details, and equipment requirements for each location and segment of your meeting. But going beyond this, you also want to make sure that the A/V company or event production company you choose has the equipment and expertise to handle your request. That’s why we’ve come up with this checklist- we hope it will be helpful when you’re putting out an RFP for your next event!

 

Want to make this checklist your own? Email heidi@technischcreative.com for an editable version that you can use to make all of your future RFPs more comprehensive, so you’ll get better bids!

3 reasons to bring your own A/V team for a hotel event

February 26, 2018 Author: admin Category: Getting Technical with Event A/V  0 Comments

It’s a little known secret in the meetings and conventions industry: meeting planners don’t have to use the hotel’s in-house provider for their audiovisual needs when holding an event. Major convention hotels have in-house providers, outside companies who keep equipment at the hotel for use during meetings, and many think these companies have a monopoly on A/V for hotel events. But that’s just not true. As a meeting planner, you have the choice of your own A/V provider and can select one of your own for equipment rental, A/V production, and stage management. When you work with Technisch Creative, we help you determine your requirements so you can decide whether the in house A/V or an outside company is the best option for you.


Reason 1: Modern Technology.

Many in-house systems are dated and well-worn, with uncertain reliability. Just because a microphone and PA or projector is convenient for the A/V company to set up, doesn’t mean it’s the best choice for your event. Often times the maintenance schedule of the in house equipment is not as current as an outside company with quality control processes in place. At Technisch Creative, we invest in the latest technology for our clients, so we can bring in the best equipment to execute the job with the highest standards.

Reason 2: Service. 

Generally speaking, in house A/V companies exist for the meeting planner’s convenience. Their model is to provide easy access to the most commonly used pieces of equipment. The model of an outside A/V company is to provide the equipment you need to do the job right. At Technisch Creative, we take the time to understand the goals and objectives of the event and we plan accordingly. We become part of your team. When something glitches, we’ve got your back!


     

Reason 3: Value.

It’s hard to make a decision on numbers alone. Often times, the in house company has a higher retail price of the equipment rentals, but can offer added benefits like free wifi or rigging fees. An outside A/V company can offer added benefits, as well, that may not appear as a line item. Include services can vary from creative design work, stage management, and directing the show. When you are evaluating supplier contracts, consider the value of piece of mind and working with a team you trust.

Technisch Creative at The Special Event Conference in New Orleans

February 14, 2018 Author: admin Category: Technisch Creative Behind the Scenes  0 Comments

Take a look at Technisch Creative in action at The Special Event Conference and Tradeshow. The Special Event (TSE) is an annual gathering of event planners, designers and producers from all over the world. We were privileged to lead the production for the Opening General Session, chaired by Nicole Bernardi and Brad Wilson, the Gala Awards, chaired by Scott Frankel, and Michael Cerbelli’s: The Hot List, chaired by our own Heidi Brumbach, CMP. The Technisch Creative team worked closely with the Informa staff to manage all the logistics of the production, in addition to providing the sound, lighting, and video equipment for the event.

Heidi Brumbach, CMP, CEO of Technisch Creative, has served five times as an Event Chair for the conference. She continued this role in 2018, as well as serving as the technical producer for the general sessions, bringing a crew of 20 Technisch Creative team members.

The presentation featured 3 large screens to span over 100′ and scenic pieces provided by Atomic Design, Inc., which became projection surfaces for 3D video mapping. We worked with content producers from Innovative Entertainment at the Opening General Session and Animatic Media for the Gala Awards (both pictured below) . We combined rear projection utilizing stacked Epson laser projectors for the main screens, and 20k Barco projectors on the front projection for the mapped content. The result was a bright, vibrant and sharp picture.

Our amazing video crew, lead by Robert Carson, integrated a 9th projector and 7 additional media sources for showcases during Michael Cerbelli’s: The Hot List, an annual feature that introduces top entertainment acts and products for events.

Overall, the sessions showcased the expertise of seasoned professionals from more than 40 sponsors under the direction of Technisch Creative. Over 2000 meeting and event industry professionals attended with a critical eye, collecting ideas for their own events. We were thrilled with the outcome and look forward to next year in San Diego!