We’ve all heard it at an event: “Call the A/V Guy!” Even in the female-dominated field of events, there’s an unspoken assumption that the people handling the technical side of an event will be male. Whether it’s due to a lack of female mentors in the field, low emphasis on technical production in university hospitality programs, or just a lack of visibility, we’d like to change that. We’re inspired by female leaders in event technical production who take it to the next level. Are you a woman in event technology? Contact us to share your story!
Contact info: Heidi Brumbach
For meeting and event planners new to working with audiovisual services, it’s often hard to know what you need. You have a good idea in your head of what you’d like the event to look like, the material you want to share, and how the speakers should be presented. But translating that into a service order can be nerve-wracking- you don’t want to forget anything vital!
First of all, you’ll want to provide your company background, the purpose for the meeting, venue details, and equipment requirements for each location and segment of your meeting. But going beyond this, you also want to make sure that the A/V company or event production company you choose has the equipment and expertise to handle your request. That’s why we’ve come up with this checklist- we hope it will be helpful when you’re putting out an RFP for your next event!
Want to make this checklist your own? Email email@example.com for an editable version that you can use to make all of your future RFPs more comprehensive, so you’ll get better bids!
It’s a little known secret in the meetings and conventions industry: meeting planners don’t have to use the hotel’s in-house provider for their audiovisual needs when holding an event. Major convention hotels have in-house providers, outside companies who keep equipment at the hotel for use during meetings, and many think these companies have a monopoly on A/V for hotel events. But that’s just not true. As a meeting planner, you have the choice of your own A/V provider and can select one of your own for equipment rental, A/V production, and stage management. When you work with Technisch Creative, we help you determine your requirements so you can decide whether the in house A/V or an outside company is the best option for you.
Many in-house systems are dated and well-worn, with uncertain reliability. Just because a microphone and PA or projector is convenient for the A/V company to set up, doesn’t mean it’s the best choice for your event. Often times the maintenance schedule of the in house equipment is not as current as an outside company with quality control processes in place. At Technisch Creative, we invest in the latest technology for our clients, so we can bring in the best equipment to execute the job with the highest standards.
Reason 2: Service.
Generally speaking, in house A/V companies exist for the meeting planner’s convenience. Their model is to provide easy access to the most commonly used pieces of equipment. The model of an outside A/V company is to provide the equipment you need to do the job right. At Technisch Creative, we take the time to understand the goals and objectives of the event and we plan accordingly. We become part of your team. When something glitches, we’ve got your back!
Reason 3: Value.
It’s hard to make a decision on numbers alone. Often times, the in house company has a higher retail price of the equipment rentals, but can offer added benefits like free wifi or rigging fees. An outside A/V company can offer added benefits, as well, that may not appear as a line item. Include services can vary from creative design work, stage management, and directing the show. When you are evaluating supplier contracts, consider the value of piece of mind and working with a team you trust.
Take a look at Technisch Creative in action at The Special Event Conference and Tradeshow. The Special Event (TSE) is an annual gathering of event planners, designers and producers from all over the world. We were privileged to lead the production for the Opening General Session, chaired by Nicole Bernardi and Brad Wilson, the Gala Awards, chaired by Scott Frankel, and Michael Cerbelli’s: The Hot List, chaired by our own Heidi Brumbach, CMP. The Technisch Creative team worked closely with the Informa staff to manage all the logistics of the production, in addition to providing the sound, lighting, and video equipment for the event.
Heidi Brumbach, CMP, CEO of Technisch Creative, has served five times as an Event Chair for the conference. She continued this role in 2018, as well as serving as the technical producer for the general sessions, bringing a crew of 20 Technisch Creative team members.
The presentation featured 3 large screens to span over 100′ and scenic pieces provided by Atomic Design, Inc., which became projection surfaces for 3D video mapping. We worked with content producers from Innovative Entertainment at the Opening General Session and Animatic Media for the Gala Awards (both pictured below) . We combined rear projection utilizing stacked Epson laser projectors for the main screens, and 20k Barco projectors on the front projection for the mapped content. The result was a bright, vibrant and sharp picture.
Our amazing video crew, lead by Robert Carson, integrated a 9th projector and 7 additional media sources for showcases during Michael Cerbelli’s: The Hot List, an annual feature that introduces top entertainment acts and products for events.
Overall, the sessions showcased the expertise of seasoned professionals from more than 40 sponsors under the direction of Technisch Creative. Over 2000 meeting and event industry professionals attended with a critical eye, collecting ideas for their own events. We were thrilled with the outcome and look forward to next year in San Diego!
How do you put a giraffe into a refrigerator? Now the only way to answer that question is by being an intern at Technisch Creative and attending our weekly “Fun Friday” meeting! Each Friday, we interns gather together to share which projects and events we have worked on throughout the work week and keep everyone informed as to what is occurring throughout the entire company. However, the fun part of Fun Friday is what comes next: each week, an activity is presented to us that we must complete. The activities are designed to get our creativity flowing and dissolve all mental boundaries that we feel standing in our way of projecting innovative ideas. For instance, one week we role played according to the celebrity name that we received on an index card. We were then put in groups of three and asked to create a fundraising event combining each of the celebrities’ talents and present our ideas to the rest of the interns while embodying our celebrity’s persona.
During another Fun Friday, we established which aspect of life we were each an expert on and we presented our expertise to the other interns. These activities not only foster creativity, but allow each of us the freedom to express our ideas no matter how ridiculous they may seem. The only way to develop a truly winning marketing strategy, or award-winning event is to expand your mind to reach the highest limits and feel free to experiment with ideas that may seem far out of reach. Each of Friday’s activities throws such imaginative curve-balls at us, that when presented with another problem at events or throughout other careers, we will certainly be ready.
To better accomplish goals, we are split into Team A and Team B based upon the type of work we specialize in: audio/visual or business. Each team works individually throughout the week before coming together on Fridays, and this extra time is used to do individualized projects to better prepare for each weekly meeting. Beyond “Fun Fridays,” we interns are also responsible for contributing to the planning, set-up and strike of events. Events range from small business meetings, to events like the annual Jingle Ball fundraiser at the Michigan Historical Museum in Lansing.
The interns here at Technisch Creative all have diverse interests and tastes, yet we were united through the internship in order to dive head first into what the event industry offers. The industry certainly requires a lot of planning, and requires a competitive nature in order to demonstrate the utility of Technisch Creative to potential clients. The internship program concludes with a trip to Chicago for “The Special Event” expo, where we will have the opportunity to network with other companies in the industry before being sent off in the world to “make waves” thanks to the experience we received from Technisch Creative.
by Jenny Piatkowski, Marketing Intern