Janet Taylor is a powerhouse Event Producer, traveling the world to put on shows for corporations, associations, and nonprofits. Here at Technisch, we’ve loved working with her on a touring show for a cosmetics company over the last five years, and we look forward to many more projects together! Let’s get to know a little bit more about Janet.

Back in the day…

How did you get started in the industry?

I have been in theatre since I was a teenager, but I promised my father that I would get a degree “to fall back on” – so I got a B.S. (how appropriate) in Journalism with an emphasis in Radio/TV/Film.  I’ve essentially outlived the radio industry and have been able to make a living in business theatre.  I tell my friends who are still in “legit” that I usually have the advantage of much bigger budgets and the challenge of much shorter rehearsal schedules.    I’m still performing, but in a different function.  My lines are “yes, let me check on that,” and “of course, I’ll update you on the budget impact as soon as possible.”

I began my life in business theatre in 1984 when I came off the road from a tour with a professional theatre for young audiences based in Boston and took a temp secretarial job to keep the bills paid at home in Chicago.  My boss for this assignment was a national Director of Corporate Programs for Arthur Andersen & Andersen Consulting (now Accenture).  When she discovered that I had been touring as a Company Stage Manager, her eyes widened, her smile got very big and she informed me, “Your temp job ends Friday.”  Before I could ask her why she continued, “If you give me first option on your time, I’ll give you 20 hours a week at $20 an hour (I was being paid $12 by the agency), a phone, a desk and a computer.”  She taught me corporate production and I never looked back.

I’ve always seen myself saving the day.

What has been your biggest challenge as a woman in technology?

My biggest personal challenge was to respond with humor and a smile when the inevitable on-site issues/muck ups/snafus occur. I was very lucky to learn those coping mechanisms early in my career.  Now, I pride myself on that skill set.  Practicing yoga helps.

How do you think women have an advantage in the technical world?

Because we are trained from childhood to be fearless, save the day and enjoy multitasking. My internal soundtrack is often the William Tell Overture or the Sabre Dance.

What is your favorite tech tool?

Either my smartphone or my netbook – I don’t know how I did my job for ten years without them in my hands at all times and I can’t really separate them – especially when the phone is my only source of wifi.

On the job!

What advice can you give to young women who would like to begin a career in production?

Keep doing it.  No matter what.  Now especially is a terrific time to join the industry and ride the upswing in business and jump in with both feet.  Find a company: an agency, a supplier of gear or services, an association, a corporate events department and begin to learn the business by doing the job.  As far as I know, the only training available is either through university theatre departments or for-profit technical schools, neither of which really teach you corporate production.  My industry-specific training was all OTJ.  I bring a great deal of added value to my projects because I have been a stagehand & technician, an event manager for a venue, and a producer/technical director/stage manager for experiential marketing agencies so I know all sides of the business.  I love mentoring with new PA’s.  My number one goal with them is the same as any show I take on — work to foster collaboration for the best show product.

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It’s a little known secret in the meetings and conventions industry: meeting planners don’t have to use the hotel’s in-house provider for their audiovisual needs when holding an event. Major convention hotels have in-house providers, outside companies who keep equipment at the hotel for use during meetings, and many think these companies have a monopoly on A/V for hotel events. But that’s just not true. As a meeting planner, you have the choice of your own A/V provider and can select one of your own for equipment rental, A/V production, and stage management. When you work with Technisch Creative, we help you determine your requirements so you can decide whether the in house A/V or an outside company is the best option for you.

Reason 1: Modern Technology.

Many in-house systems are dated and well-worn, with uncertain reliability. Just because a microphone and PA or projector is convenient for the A/V company to set up, doesn’t mean it’s the best choice for your event. Often times the maintenance schedule of the in house equipment is not as current as an outside company with quality control processes in place. At Technisch Creative, we invest in the latest technology for our clients, so we can bring in the best equipment to execute the job with the highest standards.

Reason 2: Service. 

Generally speaking, in house A/V companies exist for the meeting planner’s convenience. Their model is to provide easy access to the most commonly used pieces of equipment. The model of an outside A/V company is to provide the equipment you need to do the job right. At Technisch Creative, we take the time to understand the goals and objectives of the event and we plan accordingly. We become part of your team. When something glitches, we’ve got your back!

Reason 3: Value.

It’s hard to make a decision on numbers alone. Often times, the in house company has a higher retail price of the equipment rentals, but can offer added benefits like free wifi or rigging fees. An outside A/V company can offer added benefits, as well, that may not appear as a line item. Include services can vary from creative design work, stage management, and directing the show. When you are evaluating supplier contracts, consider the value of piece of mind and working with a team you trust.

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There will come a time in most people’s lives that they will have to work with a microphone. And when I say work with, I mean speak into a microphone. This can cause some serious problems for those that are shy or suffer from abject terror at the mere idea of standing before an audience of more than, say, the family pet. If you are in fact on of these people, or just someone who could use a little help making better presentations, this article should make the process easier and hopefully less painful

The first step in the process is to rehearse ahead of time whenever possible. If you’re at a wedding reception and are put on the spot, rehearsal is not an option. So just relax and think happy thoughts. Thoughts like “Hey! There’s an open bar waiting for me after I’m finished” or “I so can’t wait to get my hands on the Best Man’s throat after he’s had a few drinks.” Having said that, let’s get back to preparation. The more comfortable you are with your material, the easier it will be to incorporate the aforementioned technology.

Since I brought up the subject of technology, now is a good time for a terminology primer. When working with microphones, you will sound way cooler if you can use the correct terms when communicating with the technical folks. The most common type of microphone is of the hand held variety. This is what you hold, in your hand, when speaking. The hand held can be either wired (meaning with a cord) or wireless (using radio frequencies to transmit the sound to a receiver). So far so good? The second most used microphone is a lapel microphone, also called a lavaliere, lav, or clip-on mic. This is what you wear attached to a tie , shirt, jacket,  or lapel, hence the name. This microphone will usually be small and unobtrusive. The lavaliere can also be wired or wireless. If wireless, it will be attached to a (hopefully) small body pack that holds the batteries and transmitter.

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