Break free from the clutter of vision statements and corporate jargon and Give Them Something They’ll Remember!

It’s one thing to say that your message should be unique because, well, your business is unique. One of the first things every business owner learns is that, to be successful, you have to show your customer why you’re unique compared to your competition. You have to show why you’re better.

However, there’s more to it than that because guess who else is unique… Your audience.

Whether you’re marketing a product or motivating your membership, the people you’re talking to have their own hot buttons, both as individuals and as groups of people.

The Technisch Creative approach to getting your message out and achieving the results you’re looking for is a way of doing business we’ve developed over more than two decades. With every project we tackle, we follow a 6-step approach that’s proven to work:

Nail down your specific goals. Is your objective to move a product or educate and energize your members? Or maybe your goal is to build a new culture within your organization that aligns with your organization’s strategies. As early as possible, we want to understand how you will define success for the work we do.

Understand your uniqueness. In other words, what is your unique value proposition? Why should these attendees believe in you? We want to know what’s in it for them.

Get to know your audience. We want to know what their needs and desires are and how you expect to help them get what they want. For your audience, this is often as much an emotional response as it is an analytical one. We’ll want to understand them from both perspectives.

Develop an event strategy. Using all the tools and expertise at our disposal, we will design a strategy that leverages what we’ve learned toward deeply impacting your audience and accomplishing your objectives.

Give it some “Wow!” It’s impossible to get your message across to people if they’re not paying attention, and that only happens when the message is boring. We make sure the audience is receptive to your message by making sure your event is entertaining, interesting, and fun!

Work the plan. When it’s time to hit “go,” we handle everything for you, from getting the word out prior to the event to packing up our equipment and cleaning up when we’re done. Whether it’s a live event that people attend on location, a virtual event that takes place entirely online, or a hybrid of the two, we take care of everything from beginning to end.

Do you have an amazing idea that we could build together?