Want to take your company or association’s message beyond the walls of your meeting space and out into the world? Social media tools like Facebook, Instagram, Twitter and LinkedIn are a highly effective way to increase your company’s visibility, engage with stakeholders, and gain new followers. Chances are, attendees at your conference are posting actively about their experience, and If you aren’t a part of the conversation, you’re missing out on a big opportunity!

Technisch Creative employs a highly experienced staff of professional social media managers who can provide live coverage of your event. We will handle all the details of your online engagement so you can focus on producing an amazing live event. Here’s a snapshot of what we can do for you.

Event Preparation

Work alongside your team to develop a social media strategy

Create a Twitter list before the event that includes speaker, influencer, and attendee Twitter names

Create custom event social media profile banners to place on each profile leading up to the event.

Create a strategically chosen event hashtag and use it in teaser posts in the weeks prior to the event.

Work alongside your team to come up with for giveaways, hashtag campaigns, and contests.

Event Broadcasting

Create in-the-moment posts on Facebook, Twitter, Instagram and LinkedIn about your event keynotes, sessions, speaker panels and networking events.

Capture and post videos and photos and videos of speaker sessions, tradeshow booth interactions, awards shows, networking, speaker sessions and more.

Monitor your event hashtag on social media channels to engage with others using the hashtag.

Use a hashtag board that provides a customized projection of photos and posts that people publish about your event, to increase attendee engagement.

Increase traffic to target events and areas by managing contests, giveaways, audience challenges, book signings, etc.

Event Reporting

Report all results, including social media platform growth across all channels, hashtag use, and mentions by attendees, press, and influencers.

Our social media live team has successfully executed campaigns for events from 5 to 15,000 attendees. We’ve seen enhanced press coverage, increased buzz and awareness for our clients. Your event is a perfect opportunity to build new influencer relationships and increase your fans and followers and engagement levels in your social media communities. Want to amplify your message and really make waves online? Contact us now: heidi@technischcreative.com.

The post New Technisch Service: Live Social Media Coverage for Events appeared first on Technisch Creative.

Since I’m always up to learn new things, I was thrilled when Heidi said I could listen in on comm at an awards dinner Technisch was producing with their partner, Zoom.7. I got there early to meet all the players so I could put a face with a voice at showtime. Keith was manning the audio backstage and showed me the Voice of God mic that the announcer uses to let everyone know what’s coming next. He had all the lavalier mics lined up and numbered so he’d be ready to get people mic’d up at the right time before they hit the stage.

Jim was in his usual position at the main sound board, playing peppy tunes to get everyone pumped up while the team put finishing touches on the setup. He explained how he mixes in the microphone audio with music to keep the show flowing. Under the direction of producer, Scott Thompson of Zoom.7, the team got to know the players pretty well, and matched music to fit their personalities.

Nancy Hart from Zoom.7 was calling the show on this night, which means she’s the big boss. All of the tech crew have headsets on, and she leads them through the show using a run of show document, which details every moment of the plan. This role takes lots of precision and calm, and intimate knowledge of each part of the process.

I watched as the team set up lights, cameras, microphones, and the row of sparkling trophies for the awards. Once everything in the room was in perfect order, Jim cued up the party music and the hotel team drew back the curtains to welcome the excited crowd, all decked in their finest and ready to celebrate. For the first hour, the tech crew’s job was just to keep the music playing and watch the progress of dinner, to determine if the timing would coincide with the awards ceremony plan. Nancy kept everyone apprised of the plan over comm, so the team was ready to go when the show began!

Nancy smoothly orchestrated each element of the awards. Even a relatively simple show like this required so many little details and instructions, and everyone had to be on point. Nancy told Keith when to have the announcer begin speaking, when to mic people up, and when to send people out onto the stage.

The video team got their cues to keep the slides moving, and they had to stay on the ball to make sure the right names came up on the screen for each award. Jim and Nancy worked together like a well-oiled machine, having rehearsed the show several times. Jim kept the music going, switching it up when he felt the room needed a bit more energy, and fading it out when people were talking.

My biggest takeaway from my first time on comm was how many details, technical elements and instructions go into what seems like a simple awards show. It was so evident that this team enjoyed working together, and the conversation on comm was friendly, fun and professional, but always focused on getting the job done right. Usually at an awards show, I’m only thinking about what people are wearing and who wins what award, and only give thought to the tech team when something goes wrong. Now that I know more about the extraordinarily complex dance that goes on behind the scenes, I’ll never watch the Gala Awards in the same way again!

Written by Sunshine Woodyard

The post A Newbie Behind the Scenes: My First Time on Headset! appeared first on Technisch Creative.

Janet Taylor is a powerhouse Event Producer, traveling the world to put on shows for corporations, associations, and nonprofits. Here at Technisch, we’ve loved working with her on a touring show for a cosmetics company over the last five years, and we look forward to many more projects together! Let’s get to know a little bit more about Janet.

Back in the day…

How did you get started in the industry?

I have been in theatre since I was a teenager, but I promised my father that I would get a degree “to fall back on” – so I got a B.S. (how appropriate) in Journalism with an emphasis in Radio/TV/Film.  I’ve essentially outlived the radio industry and have been able to make a living in business theatre.  I tell my friends who are still in “legit” that I usually have the advantage of much bigger budgets and the challenge of much shorter rehearsal schedules.    I’m still performing, but in a different function.  My lines are “yes, let me check on that,” and “of course, I’ll update you on the budget impact as soon as possible.”

I began my life in business theatre in 1984 when I came off the road from a tour with a professional theatre for young audiences based in Boston and took a temp secretarial job to keep the bills paid at home in Chicago.  My boss for this assignment was a national Director of Corporate Programs for Arthur Andersen & Andersen Consulting (now Accenture).  When she discovered that I had been touring as a Company Stage Manager, her eyes widened, her smile got very big and she informed me, “Your temp job ends Friday.”  Before I could ask her why she continued, “If you give me first option on your time, I’ll give you 20 hours a week at $20 an hour (I was being paid $12 by the agency), a phone, a desk and a computer.”  She taught me corporate production and I never looked back.

I’ve always seen myself saving the day.

What has been your biggest challenge as a woman in technology?

My biggest personal challenge was to respond with humor and a smile when the inevitable on-site issues/muck ups/snafus occur. I was very lucky to learn those coping mechanisms early in my career.  Now, I pride myself on that skill set.  Practicing yoga helps.

How do you think women have an advantage in the technical world?

Because we are trained from childhood to be fearless, save the day and enjoy multitasking. My internal soundtrack is often the William Tell Overture or the Sabre Dance.

What is your favorite tech tool?

Either my smartphone or my netbook – I don’t know how I did my job for ten years without them in my hands at all times and I can’t really separate them – especially when the phone is my only source of wifi.

On the job!

What advice can you give to young women who would like to begin a career in production?

Keep doing it.  No matter what.  Now especially is a terrific time to join the industry and ride the upswing in business and jump in with both feet.  Find a company: an agency, a supplier of gear or services, an association, a corporate events department and begin to learn the business by doing the job.  As far as I know, the only training available is either through university theatre departments or for-profit technical schools, neither of which really teach you corporate production.  My industry-specific training was all OTJ.  I bring a great deal of added value to my projects because I have been a stagehand & technician, an event manager for a venue, and a producer/technical director/stage manager for experiential marketing agencies so I know all sides of the business.  I love mentoring with new PA’s.  My number one goal with them is the same as any show I take on — work to foster collaboration for the best show product.

The post Women in Event Production: Janet Taylor appeared first on Technisch Creative.

Stephanie Jayko is a passionate creative and an accomplished event operations/production manager who is well known for her leadership of theatrical productions and live events. She specializes in corporate event management and high-profile productions.

How did you get started in the industry?

I actually came to the events industry from having worked in theater. I went to school for, and later worked in, production technologies and management for theater. I was mostly working as a Stage and Production Manager for different companies. While I was working as the Production Coordinator for a regional theater company, I was given the task of handling the production for their annual fundraising Gala. I got to be a part of the process all the way through from design to execution. It dawned on me after my second year doing this event, that of all the productions I was working on every year, the Gala was the one I enjoyed working on the most…and it wasn’t actually a theater production, it was an EVENT. I soon after decided to leave the theater world, and have been working in the events industry ever since.

What has been your biggest challenge as a woman in technology?

I’ve found the biggest challenge is getting people to take me seriously. Not only am I a woman, but I am also on the younger side. These two things put together make the uphill climb even steeper. Despite my education and extensive experience (which can be proven by my resume and portfolio at any time) getting the people around me to recognize my expertise is not as easy a task as it should be. I constantly get second-guessed, fact-checked, taught how “how things work”, or completely cut out of technical conversations altogether. It’s frustrating because I’ve spent so much time and energy learning and perfecting my craft, it would be great to be able to do the job without such hurdles.

How do you think women have an advantage in the technical world?

Women are (generally) better at multitasking and handling stress. And this is the ultimate advantage in the technical world, especially where events are concerned. There’s no telling when something might go wrong or change mid-show or any number of “oh crap” moments might happen. Being able to keep your cool, think on your feet and track changes through, all in the same breath makes you an invaluable asset to a tech team!

What is your favorite tech tool?

I’m a BIG fan of Show Flow! It’s a production software that keeps changes in event documents in one place and accessible to your entire team in real time. No more having to print 30 copies of the Run of Show or wondering if you have the most current version. Can you say lifesaver?!

What advice can you give to young women who would like to begin a career in production?

My biggest advice would be to get out there and DO! No matter what discipline you’re looking to get into, whether it’s specific like Audio, Lighting or Projection, or more broad like Production Management, get your hands dirty in every department. The more you know about all the different equipment, needs and uses for it all and how things work, the more valuable you will be to any tech team. Also, remember that any experience is good experience! Whether it’s a paying job or you’re volunteering, your resume lists where you’ve worked, not what you got paid.

The post Women in Event Production: Stephanie Jayko appeared first on Technisch Creative.

How did you get started in the industry?

I’ve been playing music my whole life, since I was a little kid. At 17 I taught myself the guitar and started writing songs. It was a natural progression to move into production when I decided to attend Full Sail to become a producer. While in my recording arts degree I met Gregg Mandigo. He took me under his wing in live sound reinforcement and I caught a bug for live events. I’d spend Friday and Saturday nights downtown on Wall Street with him, and Sunday mornings at a church where he was the audio director. My first professionally paid gig while still in college was as a stagehand for Beyoncé with Black Onyx Event Services. Now I specialize in both audio and video disciplines as I’ve expanded my career and knowledge base.

What has been your biggest challenge as a woman in production?

The obvious stigmas. I’ll still get the “hey honey can I help you lift that?” Mostly it’s a factor of men not taking me seriously. I also look pretty young so people assume I don’t know what I’m doing, but I usually win them over by asking the right questions. Eventually I get the respect I deserve for my experience level. I don’t let those stigmas affect me. When I was starting out, I messaged Sylvia Massey, a well-known audio engineer and asked her advice. She said “Just ignore the stigma and do your job and show that you know what you’re doing.”

How do you think women have an advantage in the technical world?

The fact that we don’t have that typical male bravado. We don’t come in there straight out with an ego like a lot of men do. As women we help each other a lot. We counteract our physical weaknesses in comparison to men by sticking together and working as a team. We see more details than men do sometimes, that comes from a woman’s psyche in general. We tend to clean up those little details, the minute things that most people seem to overlook. We’re more able to talk to clients and convey what they’re trying to do through our technical skills.

What is your favorite tech tool?

For video, measuring tapes, laser distance measuring tools, and a multi-tool are my ultimate go-to’s.  I also rely on vector scopes and waveform monitors. We don’t always get chroma charts on show site, but it’s a treat when we do. And for audio, I like to use Tweaker, Q-box, adapters, and headphones.

What advice can you give to young women who would like to begin a career in production?

Ignore the stigmas, put your pants on one leg at a time like everyone else and do your job to the best of your ability. Know what you’re worth. Ask questions when you’re unsure of something you’re doing. Work safely. Walk with purpose, and hustle! Don’t try to lift anything more than you’re capable of just to prove something to the men around you, and always lift with your legs!

The post Women in Event Production: Jamie Jacobs appeared first on Technisch Creative.

Today we start our new series, taking a look at the powerhouse women working in the technical side of events. And who better to kick off the series than our very own CEO, Heidi Brumbach? We sat down with Heidi to learn more about her experience.

How did you get started in the industry?

I grew up a dancer. I was lucky enough to work professionally in some great productions that exposed me to some very advanced technology. I also worked in venues with practically NO technology! But I learned production from both experiences.

What has been your biggest challenge as a woman in production?

I’ve had times when crew members that don’t know me assumed I couldn’t be in charge, because I’m a girl. It’s been a long time since I’ve gotten that vibe, so maybe times have changed!

How do you think women have an advantage in the technical world?

As a woman, I think I’m more approachable to a lot of meeting planners than some of the techs. Having a CMP helps, too

What is your favorite tech tool?

My iPhone! I couldn’t live without it.

What advice can you give to young women who would like to begin a career in production?

Always learn. Keep your eyes open and watch how things are done. Get your hands dirty and be prepared to do some heavy lifting. Never wait for someone to do the hard work for you.

The post Women in Event Production: Heidi Brumbach appeared first on Technisch Creative.

We’ve all heard it at an event: “Call the A/V Guy!” Even in the female-dominated field of events, there’s an unspoken assumption that the people handling the technical side of an event will be male. Whether it’s due to a lack of female mentors in the field, low emphasis on technical production in university hospitality programs, or just a lack of visibility, we’d like to change that. We’re inspired by female leaders in event technical production who take it to the next level. Are you a woman in event technology? Contact us to share your story!

Contact info: Heidi Brumbach

heidi@technischcreative.com

The post Women in Event Technical Production appeared first on Technisch Creative.

For meeting and event planners new to working with audiovisual services, it’s often hard to know what you need. You have a good idea in your head of what you’d like the event to look like, the material you want to share, and how the speakers should be presented.  But translating that into a service order can be nerve-wracking- you don’t want to forget anything vital!

First of all, you’ll want to provide your company background, the purpose for the meeting, venue details, and equipment requirements for each location and segment of your meeting. But going beyond this, you also want to make sure that the A/V company or event production company you choose has the equipment and expertise to handle your request. That’s why we’ve come up with this checklist- we hope it will be helpful when you’re putting out an RFP for your next event!

Want to make this checklist your own? Email heidi@technischcreative.com for an editable version that you can use to make all of your future RFPs more comprehensive, so you’ll get better bids!

The post RFP Checklist: How to Develop an A/V Services RFP for your event appeared first on Technisch Creative.

It’s a little known secret in the meetings and conventions industry: meeting planners don’t have to use the hotel’s in-house provider for their audiovisual needs when holding an event. Major convention hotels have in-house providers, outside companies who keep equipment at the hotel for use during meetings, and many think these companies have a monopoly on A/V for hotel events. But that’s just not true. As a meeting planner, you have the choice of your own A/V provider and can select one of your own for equipment rental, A/V production, and stage management. When you work with Technisch Creative, we help you determine your requirements so you can decide whether the in house A/V or an outside company is the best option for you.

Reason 1: Modern Technology.

Many in-house systems are dated and well-worn, with uncertain reliability. Just because a microphone and PA or projector is convenient for the A/V company to set up, doesn’t mean it’s the best choice for your event. Often times the maintenance schedule of the in house equipment is not as current as an outside company with quality control processes in place. At Technisch Creative, we invest in the latest technology for our clients, so we can bring in the best equipment to execute the job with the highest standards.

Reason 2: Service. 

Generally speaking, in house A/V companies exist for the meeting planner’s convenience. Their model is to provide easy access to the most commonly used pieces of equipment. The model of an outside A/V company is to provide the equipment you need to do the job right. At Technisch Creative, we take the time to understand the goals and objectives of the event and we plan accordingly. We become part of your team. When something glitches, we’ve got your back!

Reason 3: Value.

It’s hard to make a decision on numbers alone. Often times, the in house company has a higher retail price of the equipment rentals, but can offer added benefits like free wifi or rigging fees. An outside A/V company can offer added benefits, as well, that may not appear as a line item. Include services can vary from creative design work, stage management, and directing the show. When you are evaluating supplier contracts, consider the value of piece of mind and working with a team you trust.

The post 3 reasons to bring your own A/V team for a hotel event appeared first on Technisch Creative.

So you’ve decided to have an event, and you’re not sure whether or not you need professional assistance. A good event management company should be an asset to your event, not a liability. They will bring knowledge and experience to the table which can help you save time and money. But not all event managers are created equal. Here are a few tips to help you find the right professional.

Ask about their experience. Event planning sounds like a glamorous job, which is one reason why event planning and management companies are popping up all over the world. However, there is no licensing or education required for one to call themselves an event planner, so ask to see examples of past jobs. And if they have beautiful pictures to show you, make sure they explain what their involvement was in the event pictured. Did they actually manage the event, or were they a volunteer helping with a small portion of the event?

Ask for references and follow up with them. It’s invaluable to find out what a past client’s experience was like. Make sure that you get a list of past client references and not personal references. Also, does the company have a list of repeat clientele? Consider checking with these clients, because repeat business is a testament to the quality of their work.

Ask about the company’s relationship with venues that you are considering for your event. An experienced professional should be able to work in most environments, but it can be an added bonus if they are experienced working with a particular venue. This can help save you a lot of time and expense with labor scheduling, site visits, and any union issues that could arise.

Ask how the company will charge for their service. Is it an hourly charge or is it a percentage of the event? Are they contracting and paying the vendors or will you be responsible for payments? If the company is responsible for paying the vendors, do they have good credit terms? If they are not responsible for contracting and paying the vendors, you will need to make sure that each vendor is properly licensed and insured.

Ask if the company owns/operates their own equipment. Some event management companies are able to provide services such as audio/visual production, decor, rentals, etc. in house, which may help reduce the end price. If they do not own or operate the equipment themselves, find out who are their partners in service.

Ask about the company’s network. Do they have access to unique ideas and services for your event? Are they current on industry trends?

Ask the name of the individual on staff that will be in charge of your event. After the contract is signed, will you work with an event coordinator throughout the process? Will that individual be on site for the event? If there is an intern or assistant coordinating the details during the planning phase, how are they being supervised?

Ask if they will be responsible for assuring the load out and clean up will be completed according to the facility’s requirements. Every event has an ending, and the clean up is an important part of the production. There may be fees involved if anything is left behind, so someone needs to be in charge to be sure the job is complete.

Ask for an example of how they’ve handled an emergency. If there’s one thing all experienced event managers will agree on, it’s that things never go exactly as planned. A good event manager will be able to analyze the situation and make quick, informed decisions to keep the event on track. The ability to make good decisions is what makes a good event manager great.

The post Hiring an Event Management Partner appeared first on Technisch Creative.