Want to take your company or association’s message beyond the walls of your meeting space and out into the world? Social media tools like Facebook, Instagram, Twitter and LinkedIn are a highly effective way to increase your company’s visibility, engage with stakeholders, and gain new followers. Chances are, attendees at your conference are posting actively about their experience, and If you aren’t a part of the conversation, you’re missing out on a big opportunity!

Technisch Creative employs a highly experienced staff of professional social media managers who can provide live coverage of your event. We will handle all the details of your online engagement so you can focus on producing an amazing live event. Here’s a snapshot of what we can do for you.

Event Preparation

Work alongside your team to develop a social media strategy

Create a Twitter list before the event that includes speaker, influencer, and attendee Twitter names

Create custom event social media profile banners to place on each profile leading up to the event.

Create a strategically chosen event hashtag and use it in teaser posts in the weeks prior to the event.

Work alongside your team to come up with for giveaways, hashtag campaigns, and contests.

Event Broadcasting

Create in-the-moment posts on Facebook, Twitter, Instagram and LinkedIn about your event keynotes, sessions, speaker panels and networking events.

Capture and post videos and photos and videos of speaker sessions, tradeshow booth interactions, awards shows, networking, speaker sessions and more.

Monitor your event hashtag on social media channels to engage with others using the hashtag.

Use a hashtag board that provides a customized projection of photos and posts that people publish about your event, to increase attendee engagement.

Increase traffic to target events and areas by managing contests, giveaways, audience challenges, book signings, etc.

Event Reporting

Report all results, including social media platform growth across all channels, hashtag use, and mentions by attendees, press, and influencers.

Our social media live team has successfully executed campaigns for events from 5 to 15,000 attendees. We’ve seen enhanced press coverage, increased buzz and awareness for our clients. Your event is a perfect opportunity to build new influencer relationships and increase your fans and followers and engagement levels in your social media communities. Want to amplify your message and really make waves online? Contact us now: heidi@technischcreative.com.

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“How do I integrate social media into our event?”

1. The first step should be setting up an event on both Facebook and LinkedIn. This allows Facebook and LinkedIn users to search for events pertaining to information they are seeking.
2. Create a community by incentivizing people to utilize your Facebook page or to tweet about your event. For example: The first re-tweet or the Facebook photo with the most “likes” wins a prize.
3. Set up a Twitter hashtag (#) for your event. You can also display this hashtag at your event, such as on TV screens with live Twitter feeds.
4. Use Twitter to tag (@) speakers at your event. This creates cross-promotion by bringing someone else in the conversation.
5. Ask questions on Twitter. This is a great way to shape your event. You can get live feedback from the listeners/followers about what they want; what information they’re looking for. You can then use this to shape the sessions, the speakers, etc.
6. Set up a dashboard (such as TweetDeck or HootSuite) to keep track of all your social media accounts. These sites allow you to watch what people are saying: You may be able to respond in real-time.

“What are the advantages of using social media sites to promote my event?”

1. Facebook and LinkedIn events are a great way to quickly and effectively communicate the who/what/when/where/why of your event.
2. Guests can RSVP that they are going and strike up conversations with other event guests.

“What should I take into consideration when using social media to promote my event?”

1. These online event pages cannot be used for registration, nor can you accept fees, so they should not be your only source of promotion.
2. Take advantage of as many social media sites as possible to reach the largest audience. You cannot rely on social media to do all of your event promotion for you.
3. Consider what type of event it is. Formal events should still use printed invitations.
4. Don’t set up the event page and let it sit. Make sure you update the page frequently.

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