As professionals in this dynamic industry of events, we often have the chance to shape the next generation of talent by providing hands-on experience, guidance, and insight into the complex workings of event planning and execution. But what makes working with interns in event production unique, and how can we ensure that both parties benefit from the experience?
Here’s a guide to mentoring interns in the event production world, where creativity, technical expertise, and project management meet.
Create a Structured Learning Experience
The first step in mentoring interns is to set clear expectations and provide a structured learning environment. The event production industry involves multiple moving parts, from venue coordination and audiovisual setup to vendor management and client communication. Without structure, interns may feel overwhelmed or unsure of where they fit in.
Start with an onboarding process: Provide an overview of your company, the projects they’ll be working on, and the key players they’ll interact with.
Assign specific tasks and projects: Ensure they understand their responsibilities and how they contribute to the larger goals of the event.
Provide a mentor or point of contact: Having a designated person for questions helps interns feel supported and reduces the likelihood of errors due to miscommunication.
Encourage Hands-On Learning
Event production is a field that thrives on practical, real-world experience. While classroom learning is important, nothing replaces being on the ground at a live event. Interns need to be involved in every stage of the process—from planning meetings to on-site setup and breakdown.
Invite interns to key meetings: This helps them understand how decisions are made and how logistics are planned.
Get them involved in execution: Whether it’s assisting with setup, working backstage, or interacting with vendors, hands-on experience builds confidence and knowledge.
Offer constructive feedback: After each event, debrief with your interns to discuss what went well and where they can improve. This helps them learn and grow.
Balance Mentorship with Autonomy
While guidance is crucial, so is fostering independence. One of the best ways to mentor interns is by encouraging them to take ownership of smaller tasks or projects. Allowing them to make decisions (within reason) boosts their confidence and teaches them accountability.
Assign small but important responsibilities: Let them manage a small part of the event, such as coordinating with a vendor or overseeing a section of the venue.
Encourage problem-solving: Instead of giving immediate answers to every question, challenge them to think through solutions.
Celebrate successes: When an intern performs well, acknowledge it. Positive reinforcement motivates them to continue developing their skills.
Highlight the Importance of Communication
Event production relies heavily on teamwork and communication. Interns need to develop strong communication skills, both with their team and with clients or vendors. Make this a focal point of their learning experience.
Teach them about client interactions: Allow them to observe how you communicate with clients and manage their expectations.
Foster teamwork: Encourage your interns to collaborate with other team members, whether it’s working with technical crews, designers, or logistics coordinators.
Emphasize clarity and professionalism: Help them understand the importance of clear, concise communication—especially in high-pressure situations.
Nurture Passion and Creativity
The event production industry thrives on creativity, and interns often bring fresh perspectives and new ideas to the table. Encourage their enthusiasm and innovation by creating an environment where they feel comfortable sharing their thoughts.
Invite their ideas: Whether it’s suggesting an interactive experience or a new approach to visual technology, let interns know their ideas are valued.
Expose them to cutting-edge trends: Share industry trends like projection mapping, immersive technologies, or sustainable event practices, and encourage them to think creatively about their applications.
Lead by example: Show them how creativity plays a role in problem-solving and delivering memorable event experiences.
Be a Mentor, Not Just a Supervisor
Finally, remember that mentorship goes beyond task assignments. A mentor is someone who provides guidance, shares industry knowledge, and supports the intern’s long-term career goals. Take the time to learn about your interns’ aspirations, offer career advice, and help them build their professional networks.
Conduct regular check-ins: Ask about their career goals and offer advice on how to achieve them.
Connect them with industry professionals: Introduce them to key players in the field, whether it’s through networking events or informal introductions.
Provide recommendations: If your interns perform well, offer to write them a recommendation or help them find opportunities after their internship.
Mentoring interns in the event production industry is a rewarding experience that allows you to shape future professionals while also benefiting from their fresh perspectives and enthusiasm. By providing structure, encouraging hands-on learning, fostering autonomy, and offering guidance, you create a mutually beneficial relationship that can positively impact both your company and the industry as a whole.
Mentorship in event production isn’t just about teaching—it’s about inspiring the next generation to create impactful, memorable events that will shape the future of this dynamic field.
