Why Production Strategy Matters More Than Production Scale In live events, scale is often mistaken for sophistication. Bigger LED walls. Larger crews. Expansive scenic builds. More screens, more cues, more… Event Planner Tips Event Production Tips General Heidi Brumbach February 15, 2026
How AI Is Revolutionizing Live Events—and Why It Matters for Your Brand Live events have always been about creating connection, delivering inspiration, and leaving a lasting impression. But in today’s tech-savvy world, audiences expect… Design Event Production Tips General Heidi Brumbach May 13, 2025
The Human Connection: Preserving Authentic Interaction in an AI-Driven Event World In an era where artificial intelligence is reshaping nearly every aspect of our lives, the events industry finds itself at a crossroads…. Event Planner Tips Event Production Tips Heidi Brumbach December 27, 2024
The 4th of July: America’s Original Experiential Marketing Activation Experiential marketing has become a cornerstone of modern brand strategies, engaging consumers through memorable experiences that create lasting impressions. While this marketing… Design Event Planner Tips Event Production Tips Live Heidi Brumbach July 2, 2024
Technology Takeaways from Infocomm 2024 Creative opportunities in technology have taken giant leaps forward recently, transforming the way we experience live events. At Infocomm 2024 in Las… Design Event Planner Tips Event Production Tips Heidi Brumbach June 30, 2024
Successful Partnerships: Building Trust, Respect, and Mutual Benefit in the Event Industry The event industry is a fast-paced, high-stakes world where success hinges on the ability to deliver exceptional experiences. One key factor that… Event Planner Tips Event Production Tips Management Heidi Brumbach April 7, 2024
Choosing a Venue that Fits Your AV Requirements For any event that involves audio-visual elements, there are a few things you should consider when selecting your venue. Choosing a space… Event Planner Tips Event Production Tips Heidi Brumbach December 6, 2023
Event Budgets: Putting Quality Content Front and Center In today’s ever-evolving world of meeting planning, budgets are like chameleons, always adapting to meet the changing needs and expectations of attendees…. Event Planner Tips Event Production Tips Heidi Brumbach September 4, 2023
Are You Entertained? Do you consider entertainment to be an “extra” that you might add if there’s extra room in the budget? Entertainment at an… Design Event Planner Tips Event Production Tips Live Heidi Brumbach August 31, 2023
Women in Event Production: Nancy Hart, Zoom.7 Meetings and Events Nancy Hart works as a Producer with Zoom7, a nationwide event production company. Nancy began her career in the world of theatre… Event Planner Tips Event Production Tips Slide Women in Event Technology Heidi Brumbach May 29, 2018
